Tyrrells launches new ale and cheese crisps |
| Thursday, 02 October 2008 | |||||
 Tyrrells' latest adventure into the world of innovative and mouth-watering flavours delivers nothing short of a local match made in heaven. ‘Dorothy Goodbody Ale & Mature Cheddar Cheese' is the latest new winter seasonal potato chip flavour from Tyrrells - available from October 1st 2008. In their search for the perfect Real Ale flavour, Tyrrells turned to Campaign for Real Ale (CAMRA) award winners Wye Valley Brewery for inspiration. Many pints of ale later, Tyrrells chose the brewery's ‘Dorothy Goodbody Golden Ale' as the perfect component for their new winter potato chip flavour. The Tyrrells seasoning specialists then set to work on turning the Ale in to a format that could be applied to their chips. The result is a fantastic, rich tasting chip, which is seasoned whilst still warm to give maximum flavour. Tyrrells also went a step further in their attempts to create a local winner, by featuring Wye Valley Brewery owners, Peter and Vernon Amor in the front-of-pack photograph. ‘Ale & Cheese' joins established favourite ‘Beef & Horseradish' to form a truly delicious winter potato chip duo. Proud to be the only small chip maker in the UK to grow their own potatoes and turn them into delicious potato chips at Tyrrells Court Farm in Herefordshire, Tyrrells are in complete control from seed to chip. The potatoes are individually inspected, sliced and cooked in small batches, before being delicately seasoned with flavours such as Lightly Sea Salted, Sea Salt and Black Pepper and for the more adventurous - Ludlow Sausage & Wholegrain Mustard and Sweet Chilli & Red Pepper. Tyrrells Ale & Cheese and Beef & Horseradish Potato Chips are available in 150g bags from quality retailers nationwide between October 2008 and April 2009. Source: Tyrrells Potato Chips
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Comments (1)
Paul Garrard- RealAleNet
said:
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... Going for something as traditional as an ale flavour and then calling it a chip (rather than a crisp) seems like a step to far. Why do those further down the food chain call crisps chips? Chips are what you get from the chippy! |
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