Cadbury creates Cocoa Partnership

Throughout the long history of Cadbury, times may have changed but the company values remain constant and Corporate Responsibility has an important place at the core of the Cadbury business.

Cadbury and the cocoa industry

In 1908 the Cadbury brothers helped set up Ghana's cocoa industry, Ghana is home to the best quality cocoa in the world and remains to this day Cadbury's main source of cocoa, giving Cadbury's UK chocolate, its unique and much loved taste. Brands using Ghanaian beans include Cadbury Dairy Milk, Cadbury Wispa, Cadbury Flake, Cadbury Creme Egg and Cadbury Buttons.

The Cadbury Cocoa Partnership

As part of Cadbury's commitment to Corporate Responsibility, in January 2008, Cadbury announced the establishment Cadbury Cocoa Partnership to secure the economic, social and environmental sustainability of around a million cocoa farmers and their communities in Ghana, India, Indonesia and the Caribbean.

Matt Shattock, President of Cadbury Britain, Ireland, the Middle East and Africa, said: "Sustainable cocoa production is vital to Cadbury's commercial success: not simply the supply of our most important ingredient, but guaranteeing a reliable, long term source of the right quality cocoa, produced to the high standards our business, customers and our consumers expect."

Cadbury has committed to a £45m investment over 10 years, guaranteeing not only a reliable, long term source of quality cocoa, but also the right quality of life for those who grow it. This long-term commitment to improving farmer livelihoods and farming communities will include direct farmer involvement alongside NGO partners and governments and the Ghanaian President and United Nations have pledged their support.

The Cadbury Cocoa Partnership will focus on:

• Improving cocoa farmer incomes: by helping farmers increase their yields and produce top quality beans
• Introducing new sources of rural income: through microfinance and business support to kick start new rural businesses and introduce additional income streams such as growing other crops
• Investing in community led development: to improve life in cocoa communities. For example, supporting education through schools and libraries, supporting the environment through biodiversity projects, and building wells for clean, safe water
• Working in partnership: developing a pioneering model which will be led from the grass roots. Farmers, governments, NGOs and international agencies will work together to decide how the funding is spent and work with local organisations to turn plans into action.

For more information on the Cadbury Cocoa Partnership, please click here

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