Nature Valley snack bars back on air

Breaking on 22nd September and running until late October, the TV campaign forms part of the overall £4 million marketing support package for Nature Valley.

The campaign will be shown on terrestrial and satellite TV channels and sees the return of the ‘Where’s Your Nature Valley?’ execution which features a young woman looking out over a glorious green and mountainous landscape whilst eating a Nature Valley Crunchy Granola Bar.

Andy Foweather, Sales Director of General Mills UK, says, “The ad is designed to generate more sales by raising consumer awareness and stimulating trial – so we’re advising retailers to stock up ahead of anticipated demand.”

Rolled out nationally two years ago, Nature Valley is growing strongly across all flavours, generating annual sales of £8.6 million and is the rising star of the £116 million Snack Bar category.