New packaging for Weetabix and Oatibix range

The new packaging has been given a clean modern look and really brings the Weetabix family together by using the unique lozenge shape and a common tone.

The new pack designs will feature across the entire Weetabix and Oatibix range including new Weetabix bitesize, Weetabix Minis, Oatibix, Oatibix Bites and Oatibix Flakes.

Dialling up the health credentials and creating a stronger link to Weetabix will create uniformity across the range and ensure each product is clearly part of the Weetabix family.

The new packaging will increase on shelf impact and improve differentiation from other cereal brands.