Pet Smile Month promotion from Pedigree

The initiative has been created in a bid by the company to promote its DentaStix product, which it said can reduce plaque by up to 80%.

Interested parties have to go online if they wish to obtain the Retail Pedigree point of sale incentives, including shelf barkers, shelf strips and posters.

DentaStix are now worth about £1.1m per year, the company said, holding an 11% share in the pet snacks and treats independent convenience market.

For more information and to order the items, go to www.shopmax.co.uk