Bic extends its male shaver range with new Bic 3 Grip

The triple blade shaver has been designed with a curved handle for ease of shaving, and new soft rubber grips that ensure a smooth and comfortable shaving experience.

With Vitamin E and Aloe Vera lubricating strips, Bic 3 Grip ensures skin is kept fresh and moisturised.

The modern and streamlined metallic grey design of Bic 3 Grip, complemented by the orange rubber grip of the handle, ensure the product will have fantastic shelf presence for retailers.

The male Triple Blade market growing by 13.2% and retailers have the opportunity to benefit from the ever increasing demand this growth has generated. Bic 3 Grip will attract those wishing to trade up to triple blades without compromising on either comfort or value.

Yolande De Trogoff, Bic UK Trade Marketing Manager, said, “Bic 3 Grip bridges the price gap in the male disposable market, encouraging more consumers to trade up and offering retailers additional triple blade value.”

“Bic is excited to be building upon the rising success of the Bic 3 family, and look to boost its presence in the growing male disposable shaver market with exciting new this new launch.”

The Bic 3 Grip will retail in pouches of 4, competitively priced with an RSP of £2.39 and available in outers containing 10 pouches.

For more information about the Bic shavers, or any other products in the Bic range, please call 01895 827100 or log onto www.bicworld.com.