Two new coffee varieties add to Nescafé Dolce Gusto range

Tuesday, 16 September 2008
Nestlé has expanded its Nescafé Dolce Gusto range with two new roast and ground coffee varieties.

Caffè Classico, a piping hot, ‘mug-sized’ black coffee and Caffè Classico Decaff, for those who prefer their coffee without all the caffeine.

The coffees are blended for people to drink every day, adding milk to suit their own taste.

The Caffè Classico varieties complement the existing four superior roast and ground classic coffees offered by the innovative pod system, which includes Cappuccino, Espresso, Latte macchiato and Caffè lungo.

The Dolce Gusto range also includes Chococino for hot chocolate fans.

Capsules are available, from this month, in major supermarkets. The RRP is £3.28 for a pack of 16.

Nestlé Trade Communications Manager, Graham Walker, said, “Dolce Gusto has provided a successful move into the Roast and Ground category for Nestlé, at a time when the whole category is growing.

"These two new coffee varieties, in conjunction with the updated machine, provide greater choice and flexibility for current and prospective Dolce Gusto consumers, and cement the position of Dolce Gusto as the best Roast and Ground offering in the market.”

The new pods are launched in conjunction with the new improved Nescafé Dolce Gusto coffee machine, which returns this autumn with a stylish new look for 2008.

Featuring an upgraded 15 bar pressure system and sleek metal features, the latest model combines effortless style and great tasting coffee.

Nescafé Dolce Gusto machines are available from all major electrical and grocery outlets at the end of October - RRP £99.99.

For further information, visit www.dolce-gusto.co.uk.
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