Mars Planets advert features scratch DJ

Created by AMV BBDO 'Bots' depicts a monotonous robotic world which is injected with fun by Mars Planets. The discovery of the bite-size chocolate balls breaks the robots routine and ultimately leads to a dance party!

The 30 second advert was inspired by an animated short film from the French duo, Pierre and Bertrand. Their beautiful, funny characterization meant that they were an obvious choice to visualize this story for Mars Planets.

The mixed up track of beats and baselines by DJ Mr Thing, formerly of the Scratch Perverts, provides the perfect trigger to send the sterile robot world a little crazy.

The original 'mix it up' strap-line remains at the core of this new advert through the transformation of the robot world and the soundtrack that has been mixed up by Mr Thing especially for Mars Planets. Both these creative elements were selected to depict the brand proposition of 'mixing up' the different chocolate flavoured balls.

Bep Sandhu, Trade Relations Manager: “We're really excited about the new ad and think that it will really make an impact with our target market. We wanted something that was going to communicate the fun and youthfulness of the brand which is why we chose to work with Mr Thing and robotics to bring the brand to life in a way that our consumers will be able to resonate with.”