Typhoo works to boost brand awareness among retailers

Monday, 08 September 2008

With 165 million cups consumed daily in the UK, tea remains the nation’s favourite beverage. As with any product, a famous brand is a reassurance of quality for customers. There is traditionally strong brand loyalty in the tea market, often spanning generations as consumers choose the brand they grew up with, and according to Mintel 36% of retail customers always buy the same tea brand.

As one of the nation’s favourite tea brands, Typhoo is set to work even harder to realise its potential in the Convenience, Foodservice and Cash & Carry channels and has formed a partnership with Alan Ramsay Sales & Marketing (AR-SM) starting later this month (September).

Alan Ramsay Sales has been working with Typhoo in the wholesale sector for the last 3 years so they understand the brands that Typhoo offers. Says Bill Smith-Coats general sales manager - impulse: “As a business we are in strong growth in the Impulse channel and recognise we require additional headcount if we are to achieve continued growth and the brand’s true potential across our range.”

With Typhoo, outlets can stock a complete range of blends such as Mainstream Black Tea, Decaffeinated, Glengettie and Speciality including popular Assam, English Breakfast and Earl Grey blends, as well as a range of fruity flavours of the Typhoo Fruit Creations range.

Smith-Coats continues “Our commitment to the impulse sector is clear with a channel specific strategy delivered by in house Typhoo channel managers working closely in partnership with such an experienced sales resource. We have a clear objective to work closer with our customers proactively to support them to deliver growth in their hot beverage range.”

For further information on Typhoo and its range of products, visit www.typhoo.com or call 0151 522 4000.