Ribena launches biggest on-pack promotion

In its biggest ever on pack offer, Ribena is giving lucky consumers a chance of winning £1,000 every day until 1st October 2008. The simple text to win mechanic will be available on all core Ribena skus and is set to create unprecedented demand for the refreshing drink.

This exciting promotion forms part of the huge £15m spend on Ribena in 2008 and will be supported by an impactful radio and poster campaign. There will also be high visibility in store to maximise consumer awareness and generate a strong uplift in sales.



Rachel Quinlan, Ribena Brand Manager, said: “Our biggest ever on pack promotion is set to appeal to a huge number of consumers and retailers will see that Ribena is an even more popular choice this summer.

“We're anticipating an excellent response to our '£1000 a day' giveaway - it will stimulate excitement in the entire Ribena range, increase the frequency of purchase among existing consumers and attract new customers to the brand.”

Ensure you stock up now on Ribena as it is set to fly off the shelves this summer!