Coke Zero announces partnership with new Bond film

The partnership will include a multi media marketing campaign, the biggest activation to date for the £58m brand.

The campaign includes an on-pack promotion which will give consumers the chance to win a free downloadable Quantum of Solace demo game, four weeks ahead of its release.

Consumers will also be entered into a daily free prize draw to win amazing prizes including Bond-style weekends away and Sony gadgets.

Daily prize draws will take place for 56 days between 6th October 2008 and 30th November 2008 plus an extra draw on 7th February 2009.

With the on-pack activity running as part of the on-going 'Coke Zone' promotion, consumers will be able to enter via a text message or through the website www.coca-cola.co.uk. They will then receive an email or text bounce-back with a unique code and URL where they can download the exclusive demo.

The media support for the promotion includes TV, radio, outdoor and distinctive cinema advertising, PR events and dedicated in-store merchandising solutions.

There will also be presence for 'Coke Zero' at the exclusive film premier in London on the 31st October.

Kenny Chisholm, Trade Communications Manager at CCE comments, “The 'Coke Zero' Bond promotion is one of our most exciting on-pack promotions. Quantum of Solace has already generated huge consumer interest and we expect the on-pack promotion and the release of the film to bring maximum exposure to the 'Coke Zero' brand. Increased interest should drive trial of the brand and reinforce the 'male' brand positioning.

“Extensive advertising campaigns and distinctive on-pack graphics have been designed to drive strong visibility and awareness of 'Coke Zero' in-store. The on-pack promotion offers genuinely desirable experiences that will be attractive to our core 18-30 male consumers and is expected to drive frequency of purchase.”

The promotion is available on special promotional packs of 'Coke Zero' 500ml, 2L, 6 pack 330ml, 8 pack 330ml and 10 pack 330ml whilst stock lasts.

For stockist details please contact 08457 227 222.