Mr Kipling to capitalise on Halloween season with Fiendish Fancies |
| Thursday, 04 September 2008 | |
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Premier Foods, the UK’s No. 1 food manufacturer, is helping retailers to capitalize on the lucrative Halloween season with the launch of Mr Kipling Fiendish Fancies. The Limited Edition variety of the iconic ‘French Fancy’ has orange and black icing and spooky packaging which will add stand-out to any cake fixture.
Dan Ince, Head of Marketing for Mr Kipling, says, “This variant of the popular French Fancy will help retailers maximize their seasonal sales. Whether customers plan to share them with family or friends or hand them out to Trick or Treaters, the Fiendish Fancies are bound to be a hit!”
Available in cases of twelve, Fiendish Fancies will be available from October. 2008 has been a year of strong innovation from Mr Kipling, with both Mr Kipling Cake Bites and the Big French Fancy celebration cake launched in the last six months. The brand has also invested heavily in television advertising and repackaging its core range. The company has also now outlined its plans for the Christmas season with the Kipling brand. For more details, retailers can call Premier Foods on 01727 815850.
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