Wall's sausages range will relaunch this month

This will be supported with a new advertising campaign – comprising TV, Radio, Press and Online – from October.

The entire Wall’s range has been reformulated with new recipes which only use the two finest cuts of pork for sausages – the shoulder for tenderness and the belly for taste. In addition, fat and salt content has been reduced

Tim Barkey, Marketing Controller, Kerry Foods says: “Emotionally, Wall’s sausages have always been about the classic taste of home but now we are offering reassurance of quality as well.

“With our 200 years of expertise, we have created the best ever Wall’s sausage – suitable for all the family and coming out top in consumer testing.”

The new butchers’ style brown paper packaging will replace the current design, rejuvenating elements of the brand’s heritage and traditional values. The new look logo incorporates bespoke woodcut designs to reinforce a feel of care and craft and differentiate between variants.

The new best in class recipe sausages will replace the existing Standard and Favourite Recipe ranges with one range, comprising of Classic Pork; Cumberland, Lincolnshire, Thin, Skinless and Micro Sausages.

The total Wall’s brand is worth £65million, in 4% growth. Wall’s currently holds an 8% share of the UK branded sausage market.