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Wednesday, 03 September 2008 |
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As part of its continuing commitment to the independent sector, Anadin will be helping retailers bounce into more profit this autumn by offering 12 packs of Anadin Extra for the price of 11.
Offers are available now through Cash and Carries across the country, to help stock up for the demand during the winter months. The promotion will enable retailers to profit by an extra 8% or pass this saving on to their own customers.
Anadin Extra is a must stock brand for independent retailers; Anadin Extra 16s is already the No.1 best selling medicine pack in the UK, and is also available in 8s and 12s tablet count packs.
In 2008, to continue its support for the brand, Wyeth Consumer Healthcare has put £8 million behind Anadin, with national TV advertising and media campaigns.
In conjunction with this, Wyeth Consumer Healthcare staff will be working in partnership with Cash and Carries to conduct special promotional days to highlight deals to independent retailers and provide guidance on the healthcare impulse sector and the Anadin brand.
Shelley Smith, Trade Marketing Manager for Wyeth Consumer Healthcare, said: “Our promotional days are designed to show our support for independent retailers and help them to boost their profits from the medicines category by offering them category based information, deals and giveaways”.
Anadin has a wide range of painkillers to deal with most types of pain. Anadin Extra and Anadin Ultra are both available to the independent retail sector through buying consortiums, wholesalers and cash & carries.
Anadin Extra provides fast relief from headaches and general aches and pains, including dental pain, strains and sprains, and period pain. Anadin Extra is available in a variety of convenient pack sizes - 8 packs (£1.44 RRP), 12 packs (£1.99 RRP) and 16 packs (£2.49 RRP).
Anadin Ultra hits tough pain fast and is particularly effective for joint, back and muscle pain. Anadin Ultra is also available in a selection of handy pack sizes - 8 packs (£1.85 RRP), 12 packs (£2.46 RRP), 16 packs (£3.08 RRP).
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