Bic in Select range launch

Representing terrific value for money, with Christmas themed packaging and free cases, the Bic Select festive range has the perfect stocking filler gift for both men and women.

There are two products for men - the Bic Select Line Gel Pen, in a grey brushed metal barrel and a ‘leather look’ case or the Bic Select 3 Grip Ball Pen, with a sleek black finish, presented in a matching box.

For women, the attractive Bic Select Line Gel Pen has been designed with a red brushed metal barrel and the choice of a leather look case or stylish presentation case.

Emma Lawley, marketing manager for Bic says: “One of the key drivers of value growth in the writing instruments and personal stationery market has been the increasing tendency for consumers to use writing instruments and personalised stationery as a means of expressing their personal style.

“With this in mind, Bic has developed this range and designed specific products for men and women. This is an important time of year that retailers can capitalise on with higher value, yet affordable products.”

Retail prices start from £5.99 inc VAT.

For more information please log on to www.bicworld.com or call 01895 827100