Dairy Crest launches Cathedral City Vintage 20

Positioned as a premium, everyday cheddar, Cathedral City Vintage 20 is set to drive sales and growth by attracting new consumers to the brand whilst enhancing the current brand equity.

The product has been developed using the expertise and high quality craftsmanship of the Dairy Crest’s cheese graders.

Typically matured for 20 months, Cathedral City Vintage 20 has the deep, creamy taste profile that the brand is famous for, with a crunchy, flinty texture that will appeal to consumers looking for a stronger taste profile.

Cathedral City Vintage 20 will be on-shelf from mid August priced around £2.59.

The 200g pack size indicates its usage as an everyday special cheese and its stylish black packaging will create stand out on shelf whilst reflecting the brand’s premium credentials.

Dairy Crest is confident that this World Cheese Awards gold medal winner (2007) will build further equity for its £170m Cheddar brand.

Paul Fraser, Marketing Director at Dairy Crest, comments, “Vintage 20 is the cream of the crop in my view. I challenge anyone to beat the taste of this cheddar! I think it’s our finest yet and we believe consumers will love the crunchy, strong but rounded flavour of this cheddar.”