Beam unveils new ads for Teacher’s whisky

Adverts running across the broadsheets and quality compacts show a typical Scotch whisky drinker and classic car enthusiast, Mike “oily” Wragg, in his garage beside his pride and joy, enjoying his own space with a glass of Teacher’s. The campaign will reach over five million target consumers.

The promotion is available on 100,000 bottles of Teacher’s and also includes the chance to win one of 250 tool kits worth £150 each. The activity is part of Beam’s £1.5m investment in the brand this year.
All campaign activity directs consumers to the new website www.teacherswhisky.com/space, which has already been visited by more than 10,000 people since its re-launch this spring.

Beam Global UK’s marketing manager, Aileen Nicol, said: “National press advertising will support our ‘Create Your Space’ campaign designed to increase consumer interest and engagement in the blended Scotch whisky category. It also makes Teacher’s the most relevant and accessible brand to target consumers and fulfils our company ambition of building brands people want to talk about.”