Global Brands extends flagship range

VK Vodka Kick is a vodka based ready-to-drink available in six flavours, VK Orange, VK Blue, V Ice, VK Cherry, VK Apple, and VK Tropical.

Its market share is strong, with the VK brand continuing to enjoy 24.8 per cent growth in the off trade alone.

The addition brings the number of products in the range up to 12, with all six flavours now available in both 275ml and 70cl bottles.

The new format, which is available from August, is aimed at appealing to the many consumers who have a taste for fruit flavoured drinks.

Jenny Allaway, head of retail at Global Brands, comments on the launch: “Apple flavoured drinks have increased in popularity over recent months. Flavours are just like anything else in that they follow trends and fashions, we have seen a surge in demand for the VK Apple 275ml format and so felt the time was right to develop the 70cl bottle.”

For further information on the VK Vodka Kick range visit www.globalbrands.co.uk or call Kate Hodson on 01246 868 931.