Nature Valley launches on-pack offer

Rolling out exclusively in the convenience sector, this special offer will enable retailers to strengthen their snack bar offering by attracting impulse sales. Nature Valley has introduced a price marked pack and the offer is featured prominently as a highly visible price flash.

Andy Foweather, Sales Director, General Mills UK says: “Price marked packs are a popular promotional mechanic for independent retailers, because they help drive sales, build traffic flow and raise the profile of category. Retailers should stock up ahead of increased demand.”

Made with wholegrain oats, Nature Valley, the UK's No 1 crunchy snack bar, has enjoyed a remarkable rise since its launch less than two years ago, tapping into the continued healthy snacking trend among consumers. It has also driven the greatest level of growth within the snack bar category over the last year with £4.9 million increase in sales1.

Foweather concludes: “Nature Valley is now generating annual sales of almost £8 million and is one of the largest contributors to category growth. The brand's successful track record and this type of popular promotional mechanic combined with the fact that Nature Valley will be supported by a £4 million marketing support package this year, makes it a must-stock brand.”