Sweet Potato offering from McCain

Prompted by consumer research, which found a residing boredom amongst consumers in the current frozen vegetable sector, McCain has taken a creative solution to the frozen vegetable market by introducing Sweet Potato with Rosemary and Garlic.

With the launch of Sweet Potato with Rosemary and Garlic, McCain aims to inspire consumers, presenting different and interesting vegetables while making them more accessible and easy to cook, adding variety to the evening meal. Utilising its extensive experience as a frozen food manufacturer, McCain plans to expand its frozen vegetable range to offer greater variety and choice in the sector.

Using simple, tasty ingredients, McCain Sweet Potato with Rosemary and Garlic is a subtle blend of contemporary flavours that cleverly enhance rather than mask the unique flavour of sweet potato. Aligned with the McCain 'It's all good' promise that is central to the brand's ethos, McCain Sweet Potato with Rosemary and Garlic offers real, honest food made from simple ingredients.

McCain Sweet Potato with Rosemary and Garlic is available in major supermarkets nationwide from September R.R.P £1.99 for 400g.