McCain launches Simply Gorgeous Chunky Chips and Roasting Potatoes

McCain has taken the very best British potatoes, cut them into chunky chips, gently fried them and basted them in sumptuous beef dripping to make Simply Gorgeous Chunky Chips; the ultimate chip indulgence.

Simply Gorgeous Roasting Potatoes offer generous chunks of British potatoes, gently cooked and basted in flavoursome goose fat.

Presented in a sleek silver foil bag, McCain Simply Gorgeous is the perfect indulgent treat for adults. True to the McCain ‘It’s all good’ promise, Simply Gorgeous Chunky Chips and Roasting Potatoes are made with simple, natural and premium ingredients to make the most seductive frozen chip and roast on the market.

Marketing Director for McCain Foods, Simon Eyles, comments, “Brits love their chips and we wanted to create a really indulgent chip for those special occasions when you really want to treat yourself. Simply Gorgeous offers a new taste experience for those looking for quality and flavour in the frozen aisle.”

Simply Gorgeous will be supported by a marketing spend of £3 million, to include press, online and ambient media.

Stockist information
McCain Simply Gorgeous Chunky Chips and Roasting Potatoes will be available in all major supermarkets from September 2008 and all other major supermarkets from, £2.29 for 550g.