Febreze reveals Light and Refresh candles

The Aircare sector is currently worth £333 million, with candles accounting for 11.3% of this value. There is a clear gap within this segment for a candle which eliminates odour as well as creating a scent. Light and Refresh candles are unique to the segment as they are the only candles to have the patented Febreze core, which contains special odour eliminators that are continuously released into the air as the candle burns to neutralise odours and gently fragrance the surrounding air. The Light and Refresh candles are also long-lasting, with the ability to burn continuously for up to 30 hours.

Paul Lettice, Trade Communications Manager at P&G comments:

“In preparation for the launch of Light and Refresh candles, we carried out extensive consumer research which positively revealed that nearly 50% of all candle users questioned would 'probably' or 'definitely' buy the product. Following product testing, 80% of consumers indicated that the room odour was removed within 30 minutes, 91% of consumers within the hour, with 87% of consumers expressing a preference agreed that Light and Refresh provides a noticeable scent for longer.

“We are confident that Febreze Light and Refresh candles will be a hit with consumers and therefore help to boost retailer profits and drive incremental value of the Aircare category. This is also a way for Febreze to identify with P&G's corporate heritage as some of the first products to be sold by the company back in 1837 were, in fact candles. They provided the foundation for the successful global business we know today and we expect them to be just as successful in the modern era.”

The marketing campaign to support the launch will begin in September and includes TV advertising and PR.

Febreze Light and Refresh candles have a recommended retail price of £5.99. For stockist enquiries please call 0800 597 3388.