Benson & Hedges Gold now in special edition

Monday, 01 September 2008

Gallaher is announcing the launch of a range of limited edition pack designs for the Benson & Hedges Gold range of cigarettes throughout September. For four weeks, packs of Benson & Hedges Gold 10s and 20s will feature five different designs.

Each design uses the red tear tape to represent a specific 'Gold' theme. All five have been finished to the highest standard of detail, featuring embossed highlighting of the packs' unique elements.

Jeremy Blackburn, Gallaher's Head of Communications, says, “Benson & Hedges Gold provides retailers with premium profit margins of 8.4% POR or over 40p profit per pack and the striking designs will only serve to further enhance retailers' profits with their eye-catching appeal.”

Benson & Hedges Gold 20s have a RRP of £5.66, and retailers will be able to purchase the packs in special limited edition outers which include a variety of the pack designs.

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Graham Soale said:

	... Glad to read Pauls comment on the new bevelled edge pack. Useless!!! I thought it was just me? As I work in enginering so f*gs in my pocket constantly getting squashed.The new pack has no strength to cope with a days work. Packet falls apart in a day.BRING BACK THE OLD PACK. Will this message get through to them though????
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June 18, 2010
Votes: +0

paul dunford said:

	... i have smoked benson gold all my life and am now disappointed with the new bevelled edge packet as it is not as st**dy i find that it as broken before my cigs are finished hence the cigs get broken, BRING BACK THE OLD PACKET
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June 12, 2010
Votes: +1

d.papadopoulos said:

...
dear sirs,
I am smooking the B@H gold packet for the last 10 years! ..all of a sudden , yours ORIGINAL edition stoped and a company JT international launched a new product line that has nothing to do with yours best tobacco , origin and quality!,..i am very dissapointed! can you please advice me how do i get the GOLD ORIGINAL edition ( made in the UK). My country is GREECE. and i live in athens.
Many thanks, looking forward to your early reply!
B.Regards

July 20, 2009
Votes: +0

Alan Murphy said:

	... smoking benson and hedges gold now for about 10 yrs and really enjoy your product. bought a box yesterday and it reads BENSON&HEDGES GOLD CREDIT CARD £IMITED EDITION and was just enquiring if it is some sort of competion or somthing.
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