Benson & Hedges Gold now in special edition |
| Monday, 01 September 2008 | |||||||||
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Gallaher is announcing the launch of a range of limited edition pack designs for the Benson & Hedges Gold range of cigarettes throughout September. For four weeks, packs of Benson & Hedges Gold 10s and 20s will feature five different designs.  Each design uses the red tear tape to represent a specific 'Gold' theme. All five have been finished to the highest standard of detail, featuring embossed highlighting of the packs' unique elements.
Jeremy Blackburn, Gallaher's Head of Communications, says, “Benson & Hedges Gold provides retailers with premium profit margins of 8.4% POR or over 40p profit per pack and the striking designs will only serve to further enhance retailers' profits with their eye-catching appeal.” Benson & Hedges Gold 20s have a RRP of £5.66, and retailers will be able to purchase the packs in special limited edition outers which include a variety of the pack designs.
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Comments (2)
d.papadopoulos
said:
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... dear sirs, I am smooking the B@H gold packet for the last 10 years! ..all of a sudden , yours ORIGINAL edition stoped and a company JT international launched a new product line that has nothing to do with yours best tobacco , origin and quality!,..i am very dissapointed! can you please advice me how do i get the GOLD ORIGINAL edition ( made in the UK). My country is GREECE. and i live in athens. Many thanks, looking forward to your early reply! B.Regards |
Alan Murphy
said:
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... smoking benson and hedges gold now for about 10 yrs and really enjoy your product. bought a box yesterday and it reads BENSON&HEDGES GOLD CREDIT CARD £IMITED EDITION and was just enquiring if it is some sort of competion or somthing. |
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