New advertising campaign for Aquafresh Iso-Active

It is the second burst of activity this year for the innovative new gel toothpaste.

The national campaign (terrestrial and satellite) features a 20 second version of the Aquafresh Amazing execution first aired in April, along with a ten second tag promoting the new Aquafresh 3-Way Buzz toothbrush.

In the 20-second ad, people star along with dynamic computer graphics which demonstrate how Aquafresh Iso-Active foaming gel transforms into an active foam that protects in between teeth and removes 25% more bacteria than an ordinary toothpaste.

The ad then switches to the ten second tag which reveals the Aquafresh 3-Way Buzz toothbrush with its ‘3 x better cleaning action’ compared with a flat trim toothbrush.

This latest burst of activity represents a £1.3 million spend, part of a total brand investment of £8 million.

Aquafresh Iso-Active foaming gel is available in a 100 ml can in two flavours: Fresh Mint and Citrus Mint, both carrying a recommended retail price of £2.99.

The Aquafresh 3-Way Buzz toothbrush, which bridges the gap between manual and electric brushes, has an RSP of £4.49.