Walkers campaign gets Monty Panesar support |
| Friday, 15 August 2008 | |
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England cricket star Monty Panesar has put his support behind Walkers latest promotion, encouraging consumers to ‘Do Us a Flavour! Win a Packet!’ Working alongside the brand to find the next great Walkers flavour, Monty has come up with a flavour suggestion of his very own, ‘Magic Monty’s Spicy Spinners’. He sees them as a great tasting Chilli and Tomato-chutney snack.
“As a big Walkers fan, I’m getting involved with the campaign by creating my own flavour suggestion,” said Monty. “This promotion is all about fun, using your imagination and enjoying food and flavour. I hope to inspire people to enter their own unique idea! Walkers believe that everyone has a flavour inside them and I can’t wait to see the suggestions we get.
“I’ve been involved with Walkers since the launch of their Chilli and Lemon flavour crisps last year,” he continues. “My involvement is ongoing and it’s great to be associated with the brand. Monty’s Spicy Spinners is a flavour I would enjoy myself – slightly spicy and full of flavour.” The ‘Do Us a Flavour! Win a Packet!’ promotion was launched last month by renowned flavour expert and judge of ‘Do us a Flavour’ Heston Blumenthal. Consumers are encouraged to enter their flavour suggestion at www.walkers.co.uk/flavours to win the top prize of £50,000 and 1%* of the flavour’s profits. With Monty’s support, the campaign will be even more popular, so stock up today to maximise your profits.
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