Warburtons reintroduces Winter Fruit Loaf

First launched in 2003, demand continues to be high and consumers will be anticipating its arrival again this winter.

This season’s Winter Fruit Loaf has a revised fruitier recipe and new, contemporary packaging.

Warburtons Winter Fruit Loaf’s traditional recipe has been adapted to offer even more flavour and now includes orange and lemon fruit pieces for a real burst of citrus flavour as well as the delicious tastes of cinnamon, sultanas, currants and spices.

This year the packaging has been redesigned with a contemporary snowflake pattern reflecting the festive winter season. This new eye-catching packaging reinforces that this is a limited edition and will catch consumer attention on-shelf.

Sarah Miskell, Category Director at Warburtons, comments: “Fruit loaves offer customers a healthier tea-time treat and show the strongest growth year-on-year in the tea break sector with sales up 16.4%. Our Winter Fruit Loaf always proves to be a popular line and is a great tasting winter warmer that can be enjoyed by the family as a tea-time treat, a snack or toasted for breakfast.”

Warburtons’ 400g Winter Fruit Loaf has a RSP of £1.30. This limited edition is available from early September until the end of December.