Gallaher brings back price-marked packs for Amber Leaf

Monday, 11 August 2008
Gallaher is launching new price-marked packs for its 50g variant of Amber Leaf hand rolling tobacco.

Amber Leaf PMP
The new packs are available to retailers from the end of August for a limited period and are exclusive to the independent and wholesale channels.

The 50g packs are price marked at £9.99 and include rolling papers inside, like all Amber Leaf products.

Amber Leaf is the number-two selling brand in the sector with a 24.1% share, according to AC Nielsen figures.

Andy Stevens, Gallaher's trading director for wholesale, symbols and vending, said: “We introducted price-marked packs for Amber Leaf at the start of the year, and they proved extremely popular.
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