New packaging and website for Breathe Right Nasal Strips |
| Wednesday, 06 August 2008 | |
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GlaxoSmithKline Consumer Healthcare is increasing its focus on Breathe Right Nasal Strips with revamped packaging - which highlights the key benefits - and a new consumer website.
The updated packs – which now feature a man and woman – have a consistent new look with improved messaging to emphasise how the strips work by gently opening nasal passages to ‘Breathe better. Relieve nasal congestion. Reduce snoring.’ It aligns the packs more closely to the TV strapline ‘Breathe Better. Sleep Better. Breathe Right.’
The strips are available in two sizes with Small/Medium - now renamed Regular - and Large, with a choice of tan, clear or menthol strips. The pack changes follow the launch of a new consumer friendly website www.breatheright.co.uk - which will create greater understanding of nasal congestion and the causes behind it, and explain how nasal strips can provide a drug-free solution. The site covers the areas of snoring, congestion, allergy and sleep – and a series of demo’s show how Breathe Right Nasal Strips work, how to choose the right size and how to apply them. Breathe Right Nasal Strips: - Clear or Tan, (Regular or Large), 10 strip pack at £5.99 RSP (recommended selling price only); Tan, (Regular or Large), 30 strip pack at £13.99 RSP. - Menthol (Regular or Large), 8 strip pack (Regular or Large) at £5.99 RSP.
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