Dreamz Meanz Heinz promotion runs for second time

The national on-pack promotion will offer shoppers the opportunity to win great prizes instantly, including sports cars and family holidays, in its largest ever cross category investment.

The Dreamz Meanz Heinz promotion, which hits the shelves early August, aims to develop awareness among retailers of the strength of the whole Heinz brand, rather than focusing on individual lines.

This year's promotion builds on the 2007 campaign and offers consumers the chance to win a range of prizes for all the family.

The promotion captures the essence of Heinz's iconic family of brands while at the same time adding value and excitement for shoppers.

"Last year's Dreamz Meanz Heinz promotion was a great success for everyone involved," comments Paul Lees, VP Sales, Heinz.

"We worked closely with our retail partners to give consumers another reason to purchase Heinz brands and of course all the prize winners were delighted! We are never complacent about our success and so this year we have made the promotion bigger and better. We have simplified the prize mechanic, increasing the opportunity for shoppers to win major prizes and have extended the closing date to help retailers clear their stock."

The on pack promotion will run across Heinz Beanz, Heinz Tomato Ketchup, Heinz Salad Cream, Heinz Soups and Heinz Pasta ranges. For the first time Heinz Baby Food will also be linked to Dreamz Meanz Heinz in some stores.

In addition to drawing customers to the grocery aisles, Heinz is once again working with retailers to create spectacular in-store support to maximise footfall generated by the promotion.

"Dreamz Meanz Heinz will continue to bring our leading brands to the forefront of consumers' minds while driving category growth and value for consumers. The promotion will drive footfall for retailers throughout the summer so it is vital that we together implement strong in-store execution," concludes Paul Lees.

When the consumer opens their promotional can or bottle they can see instantly if they have won. If unsuccessful they have a second chance to win by visiting the Dreamz Meanz Heinz website (www.dreamzmeanzheinz.co.uk) and entering the code printed on-pack. The dream prize fund includes ten sports cars, seven family holidays, bundles of cash, LCD TVs, laptops and more.