Unilever category management website gets visitor boost

The recently revamped website has also experienced a dramatic increase in the number of visitors downloading information such as planograms and merchandising tips.

During May 2008, the website received 7,523 individual visits, showing an 87% increase year-on-year. Page views increased to 38,098 for the month, showing an increase of 24% year-on-year and there were 5,565 downloads, a massive increase of 115% year-on-year.

Stephen Moodie, Customer Director for the Convenience Sector at Unilever, says: “The site has changed significantly in its role since its launch in 2004.

“We now feature more planograms that can all be downloaded to help retailers when re-laying categories and catering for a wide variety of store sizes. The site also includes retailer video testimonials, shopper insights and a retailer blog to help retailers share advice and tips over the internet and make the most of their business.”

Partners for Growth has supported the new-look website with advertising across the trade press, online advertising and video footage and supporting material at this year’s CRS and Pro-Retail trade shows.

Moodie concludes: “Unilever firmly believes that the internet will change the way retailing is carried out and that we are at the start of a very exciting journey, particularly as the younger generation of retailers coming through have grown up with computers.

“We are delighted with the dramatic increase in usage of the Partners for Growth website, the focus of which is to ensure that those entrepreneurial retailers using the internet as an additional business tool are able to download planograms and bestsellers information to help grow their core convenience categories.”

Retailers can find out more about Partners for Growth by visiting the website at partnersforgrowth.unilever.com.