Lilt relaunches with Totally Tropical Taste

The revamp will includes exciting new packaging, new advertising and PR campaign. 'Lilt' is one of the UK's favourite flavoured carbonates and is worth £11.9m in retail sales, with 'Lilt Zero' worth an additional £3.5m.

The updated design will be available from the 1st August and will be supported as part of a £850,000 marketing campaign, which includes targeted TV advertising on ITV2.

Kenny Chisholm, Trade Communications Manager at Coca-Cola Enterprises comments: “The new 'Lilt' packaging highlights the fun and relaxed brand messages of blue skies, lazy days and the strong fruit intrinsics the brand is renowned for. We are confident the campaign will create high consumer awareness and increased on-shelf stand- out for the brand, which will in-turn lift retailer's soft drinks sales and bring further incremental value to the category as a whole.”

'Lilt' and 'Lilt Zero' is available in 330ml cans (MSSP 68p) 500ml PET (MSSP 92p) and 2 Litre bottles (MSSP £1.49), as well as 6 x 330ml multi-packs (MSSP £2.57).

For all stockist enquiries please call 08457 227222.