Summer ad campaigns for Kingsmill and Allinson

New TV campaign for Kingsmill

The new TV campaign for Kingsmill Great Everyday runs throughout the entire month of July and the beginning of August, with two different 30 second executions featuring separate clips from the brand film.

It ends with a pack shot of the Kingsmill Great Everyday range. The campaign runs nationally across ITV and Channel 4 as well as on satellite channels.

First for Allinson

Allinson will be supported by an outdoor campaign over the summer as part of its marketing activity to re-position the brand, and builds on the press activity which started earlier in the year.

The national campaign is the first time the brand has used outdoor as an advertising medium and is part of a £2million investment behind the brand this year.

The Allinson re-launched range builds on the brand’s heritage with the removal of artificial preservatives from all recipes and the addition of two new loaves - Allinson Sunflower & Pumpkin Batch 800g and Allinson Malted Harvestgrain Batch 800g - that tap into the growth categories in the ‘Premium With Bits’ segments and the artwork reflects the premium image.

Commenting on the campaigns, Jon Wilson, Allied Bakeries said, “We are committed to supporting Allinson and Kingsmill this summer as part of our ongoing investment in the brands.”