Powerade offers consumers chance to win with Team GB

'Performance' is the fastest growing sector in the UK soft drinks category, with sports drinks driving this growth, currently up +21.3% .

Powerade is worth £34.2 million and is the fastest growing sports drink in the UK (+28.8%).

With the participant rates in active sports increasing amongst consumers – 30% of males currently play a team sport – there is a real opportunity for further growth in the sports and energy drinks sector.

Consumers that purchase a 500ml promotion-marked bottle of Powerade from the 1st August can participate by simply entering the unique code found on the reverse side of the label online at www.poweradegb.com or via text.

Every participant will be given an Olympic event to support and if the GB team win a medal in this event, the consumer will win the same level prize either Gold, Silver or Bronze. Consumers will be sent a text or e mail to inform them they have won.

Prizes are available in three tiers; Gold, Silver or Bronze. The Gold prizes are £200 vouchers for an online sports apparel retailer, Silver prizes are £25 vouchers and Bronze prizes include Sports skills equipment such as response balls, gym balls and skipping ropes.

Kenny Chisholm, trade communications manager at CCE comments: “Previous on-pack promotions with 'Powerade' and sport have led to major increases in purchase rates of the drink, and we are expecting a similar response with our Olympics promotion. We are pleased to offer consumers more genuinely exciting prizes, and are sure these will be another motivating incentive to drive purchase. For retailers, this should add more significant incremental volume to the soft drinks category.”

The integrated marketing campaign will include a national outdoor campaign, press and internet as well as PR.

A range of POS is available for maximum shelf standout in all outlets.

For all stock enquiries, please call 08457 227 222.