New Loaf for Weight Watchers from Warburtons

New Weight Watchers Thick Sliced White will be available from 14 August 2008 and delivers the same great taste consumers have come to expect from Weight Watchers, the number one selling weight loss bread.

The UK consumption of dietary food and drink is ever-growing, with the food Weight Loss sector in Bakery seeing strong growth up 17.4% YoY in value terms.

In response to this trend, Weight Watchers range of bread loaves have a proven track record and are ideal for those watching their weight but who don’t want to miss out on foods they enjoy, such as bread, or compromise on taste.

New Weight Watchers Thick Sliced White has the quality and great taste that consumers have come to expect from a trusted brand such as Warburtons. The new loaves will have an RRP of £0.93 and will be supported by consumer PR and sampling.

Sarah Miskell, Category Director at Warburtons, comments: “We are thrilled to launch our new Weight Watchers Thick Sliced White loaf. Consumers on weight management plans tell us that they would like to be able to eat quality, tasty food without having to compromise on taste.

“Weight Watchers Thick Sliced White is ideal for toasting at breakfast or for making sandwiches at lunch. We’re sure this new loaf will be a winner so retailers should stock up to capitalise on this launch.”