GSK oral care brands unite for “Love Your Mouth” campaign |
| Saturday, 05 July 2008 | |
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GlaxoSmithKline Consumer Healthcare (GSK) is harnessing the power of five great brands - Aquafresh, Corsodyl, Macleans, Poligrip and Sensodyne - in a £3.65m through-the-line promotion designed to re-engage consumers in the oral care category and deliver better oral health. TV, radio, internet, in-store promotion and consumer PR will work in tandem throughout July and August to create awareness of ‘Love Your Mouth’ and encourage consumers to invest in products that better suit their needs – delivering a long term benefit for the category. A website – www.loveyourmouth.co.uk - will provide the central hub of the promotion and its key feature, the ‘Mouth Match’ test provides an engaging, interactive tool to enable consumers to determine the mix of products which will deliver effective oral health. Most GSK brands will be on TV during the campaign period and ‘Love Your Mouth’ will also be promoted on local radio and on Yahoo/MSN creating a massive audience. With strengths in all key oral health sectors including sensitivity, everyday, whitening, gum health and dentures, GSK is well placed to ensure the success of this high profile promotion which will raise awareness of oral care and drive business into the category. 
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