A boost of fibre for the nation from Warburtons |
| Monday, 14 July 2008 | ||
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Warburtons is pleased to announce the addition of a new 800g wholemeal loaf to its range with the added health benefit of extra fibre.
New Wholemeal Fibre Boost will be available from the 19th of February and delivers the same great taste consumers have come to expect from a Warburtons wholemeal loaf. Keeping the body's fibre levels up helps maintain a healthy digestion when eaten as part of a balanced diet and healthy lifestyle. New Wholemeal Fibre Boost will have an RRP of £1.32 and will be supported by consumer PR and sampling. Sarah Miskell, Category Director at Warburtons, comments: “We are thrilled to launch our new Wholemeal Fibre Boost loaf as our consumers tell us that fibre is one of the most motivating health benefits for families. “Wholemeal Fibre Boost makes an ideal healthy breakfast with no compromise on taste and just one serving, of two slices, provides over a third of the guideline daily allowance of fibre. We're sure this new loaf will be a winner so retailers should stock up to capitalise on this launch.”
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