Tanglefoot in bottles is now growing at over twice the rate of the bottled ale category as a whole, up 16% in volume year on year, versus the category, which is up 7%. The rate of sale of the single bottle is also growing by 14% year on year in supermarkets. River Cottage Stinger is the fastest growing top 50 ale brand in off-licences.
Rick Payne, brands marketing manager at Hall & Woodhouse, said: “We are delighted with these recent results. Not only is there a sustained high rate of sale but we are also recruiting new consumers to the Badger brand; the number of consumers has increased by 15% since 2007.
“We are also very pleased to see such a confident and positive reaction to our new bottles. We invested in extensive consumer research to reach the final design of the new shape, new label, lighter-weight glass and embossing so that our new Badger bottle would meet the demand of loyal and new consumers and improve shelf presence,” he said.
