Jack Daniel’s, part of Bacardi Brown-Forman, is delighted to announce the launch of the Jack Daniel’s family miniature pack, which will be available to retailers from September 2010.
This premium pack will contain miniature 5cl bottles of Jack Daniel’s Old No.7, Gentleman Jack and Jack Daniel’s Single Barrel whiskey and will have an RRP of £9.99.
The Jack Daniel’s miniatures are encased in a premium black gift box, displaying a vibrant picture of each bottle on the front for consumers to recognise the iconic brands, as well as descriptors on the inside about flavour and production differences.
It is a fantastic and affordable opportunity for consumers to try these brands and savour the variations.
Susie Modhawadia, Jack Daniel’s Brand Manager, comments: “It is really exciting to launch this pack for consumers to enjoy the significant taste differences between our Jack Daniel’s Family of Brands.
“Christmas is a key period for Jack Daniel’s, so launching at this time is key and also offers consumers a unique gifting solution from an iconic and well loved brand. We would encourage retailers to stock the Jack Daniel’s miniature packs as part of their festive offering in store to capitalise on the sales and profit opportunities, as well as having a great looking pack on shelf.”
Source: Jack Daniel’s
