Grolsch has teamed up with award winning film magazine Little White Lies to create an innovative brand partnership and launch a new,
free-to-attend nationwide film club – Grolsch & LWLies Presents – which will be coming to venues across the UK from this summer. The
partnership is about celebrating taste, artistry, craftsmanship and originality in the best new movies.
In a deal brokered by ZenithOptimedia and film specialists elevenfiftyfive, Grolsch has partnered with the independent movie magazine to create a series of events that will be inviting cinema fans to celebrate the best new and original films from the world’s greatest filmmakers before anyone else gets to see them – for free.
The unique partnership has been created to reinforce Grolsch’s premium credentials and forms part of a £3.4m marketing investment for Grolsch in 2010.
Launching on 19 August, Grolsch & LWLies Presents Scott Pilgrim vs. the World, one of the most highly anticipated films of the year from Britain’s brightest young director, Edgar Wright (Hot Fuzz, Shaun of the Dead).
The film will screen simultaneously in all the film club partner cinemas around the UK, six days before it goes on general release – with Edgar Wright himself in attendance for a post-film Q&A at the Curzon Soho in London.
Source: Grolsch
