Morrisons listing for Cains lager

Cains Finest Lager, the UK’s first premium British lager, will be listed in over 342 Morrisons stores nationwide from this month (May).

The new Morrisons listing follows the launch of a limited edition bottle for the lager.

Designed by legendary pop artist Sir Peter Blake, creator of the Beatles’ Sergeant Pepper’s Lonely Hearts Club Band album cover, the limited edition bottle celebrates Liverpool’s Capital of Culture year and supports Cains’ ongoing ‘Best of British’ campaign.

Cains chief executive Sudarghara Dusanj said: “To be the first British-brewed premium lager to secure such a high-profile listing is a fantastic achievement. It’s a real breakthrough for Cains as we make the leap to a truly national beer brand.

“When we launched the Finest Lager back in 2004 our aim was to produce a high quality premium British lager with a full distinctive flavour.

“Since then, Cains Finest Lager has gone from strength to strength. It was our best performing product of 2007 and already has strong distribution in supermarkets across the north-west.

“This new listing with Morrisons allows our premium British lager to challenge foreign lager brands like Stella, Heineken, Carlsberg and Kronenbourg.”

Cains is the official beer of Liverpool European Capital of Culture 2008 and sponsor of Britain’s Tate Galleries.