Lamb’s White Rum listed in Tesco

Tuesday, 06 April 2010
 Halewood International, leading drinks manufacturer and distributor, has announced further success for its recently launched Lamb's White Rum with new listings in just under 200 Tesco stores across the country.

Lamb's White Rum, which launched in October 2009, has enjoyed growing success in the Off-Trade securing listings in Bargain Booze as well as Tesco with a fantastic uptake by consumers and encouraging early sales.

The launch of Lamb's White Rum marked the second ever diversification of the premium Lamb's brand, just six months after the successful launch of Lamb's Spiced Rum, both with the aim of introducing the Lamb's brand to a new younger more contemporary audience.

Senior Brand Manager for Lamb's, Sue Beck comments: "Lamb's White Rum has seen a successful start to the year gaining new listings in the Off-Trade including Tesco, and showing positive signs of becoming a serious contender in the mass market White Rum sector.

Source: Lamb's

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