Cider launch for WKD

Friday, 24 April 2009
Leading ready-to-drink brand WKD is moving into the cider market with the launch next month (May) of WKD Core, a 4.5% alcohol by volume cider packaged in 500ml bottles.

Brand owner Beverage Brands (BB) is supporting the launch later in the year with poster, press and TV advertising, along with online activity and a sampling campaign.

BB is currently in talks with the leading cash and carries about taking on WKD Core, which is expected to be in depots by the second week of May and so giving independents the opportunity to stock the brand ahead of the major multiples.

WKD Core is expected to retail between £1.79 and £1.99 and will be delivered to the trade in cases of 12 x 500ml bottles.

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