Carling plans biggest-ever marketing spend |
| Wednesday, 14 January 2009 | |
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Times may be difficult, but Carling is committed to spending more money than ever on marketing this year says Martin Coyle, director of marketing at Coors. He says sales of Carling amounted to £2.5 billion in 2008 "despite the recession". "Building on a successful 2008 Coors is taking a determined and positive approach to growing Carling and its customers' businesses in 2009," says Coyle. "For the off-trade this will manifest itself in a greater emphasis on the shopper with the communication plan designed to reach 96% of housewives a staggering 32 times. "This commitment to increasing investment in order to stimulate the beer category and attract 1 million more shoppers down the beer aisle continues across all of our marketing plans, including Carling's biggest advertising TV spend in years reaching over 80% of 18 to 34-year-old men (February), the renewal of the Carling Cup for another three years (March) and the launch of the 99 Calorie bottle targeting female consumers in June." Coors recently extended its deal for Carling to sponsor the football league cup. The new Carling Cup season breaks in August. Andrew Skingley Related Articles
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