ICB adds new peach flavour to St Helier Pear Cider range

Thursday, 11 December 2008
We may be living in a tough commercial time, but the premium bottled cider market continues to flourish and consumers have never been better disposed to trying new cider products, especially in the pear cider market that ICB helped to establish when it launched
St Helier Original Pear Cider in 2006.

Paul Burton Joint MD of ICB: "We were amongst the very first to launch a pear cider on the UK market and rapidly followed this with the introduction of Blueberry, and Raspberry & Lime, stealing a march on many of our competitors, creating consumer interest and demand in the dynamic cider market.

"Sales of the brand have far exceeded our initial expectations and this is therefore a great time to be introducing a peach extension to our successful St Helier Pear Cider range."

Clean tasting and refreshing, New St Helier Peach flavoured Pear Cider is lightly sparkling with a distinctive and gorgeously rounded fruity flavour.

In the light of their popularity as take home drinks and in keeping with the company's commitment to growing the brand through innovation and the strength of the consumer offering, ICB is also making all four flavours of St Helier available in 1 litre sized bottles, as well as the already established 500ml size.

Source: ICB

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