Famous Grouse returns for festive TV campaign

Friday, 14 November 2008
 
Scotch blended whisky brand The Famous Grouse is making its traditional festive return to the TV screens in December in a £1.5m winter advertising campaign.

Having been advertised every Christmas for over a decade, the grouse character is "back by popular demand" for the season's festivities.

Maxxium UK's senior brand manager for The Famous Grouse, Bob Dalrymple, said: "50% of consumer's annual spend on spirits occurs during the Christmas period and with whisky a festive favourite, it holds incredible profit potential for the trade at this time of year.

"December 2007 saw an annual peak for blended Scotch sales and we can look forward to another strong performance in 2008 with our celebrated advertising campaign helping to fuel category momentum and consumer brand awareness."

The campaign will comprise three commercials starring the Grouse character in 20-second adverts entitled "A-List", "Beautifully Balanced" and "Perfectly Composed".

Mike Dennis
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