Asda is ‘fastest-growing’ wine retailer

Monday, 13 October 2008
Asda is the fastest-growing wine retailer in the UK, with the latest TNS data showing sales in the supermarket giant growing by a massive 49% year on year to September 7.

The new figures come as this week Asda launches a major shake up of its wine range with the introduction of 250 new wines.

Asda's head of wine trading, Karen Doran, said: "We are the fastest-growing wine retailer in the UK. As well as the 49% value growth, our market share has risen by 34.3% over a 12-week period.

"Our market share stands at 15.5% and shows Asda's commitment to delivering quality wines, combined with value prices, is really hitting the mark with customers."

Improved facings to assist shoppers have been introduced, along with vertical blocking by country and clear price hierarchy.

Mike Dennis
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