Retail Drink News

WKD Core unveils ‘Treemendous’ launch ad campaign
Thursday, 25 June 2009
Hot on the heels of its May launch, WKD Core, the new 4.5% ABV apple cider from Beverage Brands, has unveiled its first ad campaign.
 
Pimm’s launches brand new TV ad for summer
Thursday, 25 June 2009
Diageo is investing £1.4million to launch a brand new TV advertisement for Pimm's on July 1st, to run until the end of August.
 
New marketing campaign meets the Russian Standard
Thursday, 25 June 2009
Russian Standard, distributed in the UK by leading independent distributor First Drinks, has announced the launch of a £1.2 million integrated marketing campaign for 2009.
 
Diageo announces marketing support for Smirnoff flavours national roll out
Wednesday, 17 June 2009
Diageo has today announced a £3.65million integrated marketing campaign to support the national roll-out of Smirnoff flavoured vodkas.
 
Consumer competition and strong growth for Marqués de Monistrol
Wednesday, 17 June 2009
Leading Cava brand Marqués de Monistrol has launched an on-pack collarette competition to win a luxury 5-star hotel break in Spain.
 
Exciting new Argentinean Malbec brings Latin spirit to the UK
Tuesday, 16 June 2009
Para Dos, a new Argentinean brand, has made its UK debut. The wine is the latest release from specialist wine developers CellarVino.
 
Additional support for WKD
Tuesday, 16 June 2009
Continuing its high level of support in 2009, leading drinks brand WKD has two new campaigns breaking this month: a 48-sheet regional outdoor advertising burst and a nationwide radio activity.
 
Make summer last longer with Glayva
Tuesday, 16 June 2009
Glavya, the worlds best liqueur brand and five time winner of International Wine and Spirit trophy, will be showcasing their ‘Make Your Summer Last Longer' campaign over the next four months to promote the brand as a drink for all seasons.
 
Carlsberg announces next phase of advertising
Monday, 01 June 2009
Following the launch of its TalkSPORT partnership in April, Carlsberg has announced the next phase in its £1 million "Probably the Best Night In" campaign to help increase sales in the off-trade and incentivise consumers to pick up a 4-pack of lager.
 
The Famous Grouse invests in Father’s Day
Friday, 29 May 2009
The Famous Grouse, Scotland's favourite whisky, is investing in an innovative Father's Day campaign designed to engage blended Scotch whisky drinkers and drive purchase in the off-trade around this key gifting date - 21 June.
 
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