Category Focus: Pet care

Cat food is growing by 5.1% year-on-year and dog food by 4.8%.

The increase in value in the dog food market is being driven by growth in dry dog food and dog treats. Wet dog food and dog biscuits are in decline.

In the cat food category, on the other hand, wet cat food has helped drive growth, helped by NPD from both Felix and Whiskas launching into the premium wet multi-serve market.

TNS says the move “further reinforces the importance of premiumisation to the pet care category, despite the economic slowdown”.

Wet single-serve cat food has also grown the market by £45.5m, largely down to the continued success of pouch varieties

Cat and dog treats have grown by 24% and 15% respectively, boosted by positive press articles about pet nutrition, which is driving NPD.

Sales in Pedigree treats in the dog food market doubled last year while Whiskas are leading the cat treat market.

Top Ten Pet Food Brands

1. Felix Cat Food
2. Whiskas Singles
3. Felix AGAIL Pouch Cat Food
4. Bakers Complete Dog Food
5. Tesco Premium Cuts Cat Food
6. Whiskas Adult Cat Food
7. Purina Gourmet Pearl Pouch
8. Whiskas Fishermans Pouch
9. Go-Cat
10. Wagg Dog Food

Source: TNS

Market Share

Wet Cat Food 40%
Wet Dog Food 17%
Dry Dog Food 16%
Dog Treats 15%
Dry Cat Food 10%
Cat Treats 2%

Source: TNS