22 May 2008


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Sacla' launches Italian Red Onion & Gorgonzola sauce

Sacla

cooking sauces

Source : Sacla' UK Limited
Sacla', the Italian food people, are sharing one of Italy's favourite flavour combinations with us, with the launch of a tasty new Stir-Through sauce - Italian Red Onion & Gorgonzola.

Sacla' Italian Red Onion & Gorgonzola

This latest addition to the range is part and parcel of their mission to transform the way we eat pasta in the UK..

Sacla' Italian Red Onion & Gorgonzola is a tangy and creamy sauce which blends sweet red onions with mellow gorgonzola. Presented in a small jar, this latest Stir-Through sauce from Sacla' is packed with intense flavour and echoes the message from Italy – dress don't drown!

Clare Blampied, Managing Director of Sacla' UK Limited, says: "Consumers are constantly looking for authenticity as they want to bring a genuine taste of Italy into their kitchen.

“Sacla' Italian Red Onion & Gorgonzola Stir-Through Sauce does just that – made from the finest Italian ingredients, it's in a small jar but has a big Italian taste. Our consumers can recreate mouth watering dishes to die for, just as the Italians would, by simply stirring it through pasta.”

The Stir-Through market is currently worth an impressive £25million of which Sacla' has a 20% share, making it the number one premium brand in the category.

Sacla' is currently outperforming the market and driving it forward with a year-on-year growth of 7.4% (AC Nielsen value sales 52 w/e 22nd March 2008).

Blampied continues: "The stir-through market is currently very competitive. However, the provenance, authenticity and quality of Sacla' products sets them apart, allowing us to drive the market forward and enabling retailers to cash in on profits that are evident within the category."

The Sacla' range of products is currently being supported by an extensive marketing campaign, including TV advertising, PR, sampling and web-based activity, all designed to drive trial and grow brand appeal and awareness.

Sacla' are currently targeting four million passionate food lovers with a unique UKTV Food sponsorship package that is driving brand awareness and further enhancing the brand's premium food credentials.

The sponsorship is based around a strand of programming entitled 'Real Food Lovers', which includes the cream of UKTV's chefs including Jamie Oliver, Giorgio Locatelli and Nigella Lawson.

Sacla' Italian Red Onion & Gorgonzola will be available from June 2008 in most major multiples and independent food retailers nationwide, with an RRP of around £1.99.

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