21 May 2008


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Jacques premium cider launches first print campaign

Scottish and Newcastle

Jacques

alcoholic drinks

beers lager and cider

Source : Scottish & Newcastle UK
Scottish & Newcastle UK is launching an outdoor campaign for its premium imported cider brand, Jacques from 22 May.

Jacques cider

This is St. Luke’s first work for the brand and the aim is to raise brand awareness and encourage consumer trial.

The 4-week campaign comprises a range of executions, targeting the 25-34 year old female market, made up of 48-sheet and cross track posters, tube car panels and digital escalator panels.

Jacques, a lighter, more refreshing alternative to wine, is a sparkling blend of cider made with the concentrated juice of fruits. The highly visual campaign highlights the fruits with the caption “No ordinary apples. No ordinary Cider”, with bottles of Jacques.

Carol Saunders, head of customer marketing (off-trade), S&N UK, commented: “The beginning of Summer is the perfect time to launch the new campaign for Jacques and capitalise on the launch of the new Jacques Orchards Fruit variant.”

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